Who Really Markets My New Book
Finally it
has come down to the wire. Your novel is written, edited and published. There
are various platforms for marketing your new book—Amazon KDP, Smashwords,
Draft-to-digital and others. Any platform where your book gets exposure to the
general reading public is a good prospect, however, the saga doesn’t end there.
You thought to yourself, ‘phew, at least that’s done—now I can start concentrating
on the next book’—WRONG! But CONGRATULATIONS—your efforts have come to fruition
with your first project, however, the real work has only just begun.
They’re lining up to get that book….
Your first
customer, of course, is yourself. You want to see exactly what a purchaser of
your work will experience on opening the tasteful cover you spent days choosing
and that brilliant manuscript you spent months pulling out of your head. Your
friends are next—perhaps a few will buy it to show their support. Maybe, even
one or two will give you a review. Comments may vary from, “I got your book and
have started reading it”—when a month passes by without further comment you get
the message and console yourself on the possibility it was not the genre they
like to read, or whatever. Do not rely on
friends or family to do your marketing for you. Because of the familiarity
factor their first instinct is to critique your work and mostly they’re pretty
sure they could do a better job. If anything, they feel they owe you the truth
as they see it.
So…who markets this book?
You do, of course! But you say, “Isn’t
Amazon, (or whatever platform you’ve chosen) responsible for bringing in
customers to their store window?” Yes, they are—but customers are not robots
who simply click ‘buy’ because it’s your book. In the real world of readers it takes
the prospector a maximum of two to three seconds to scan over your book cover
and title before moving onto the next one in line. It’s difficult to tie down
exactly what a purchaser is looking for because everyone’s tastes are so
different. My point is this: if you are
relying on the ‘front window’ of your chosen platform to be the only form of
advertising the book receives, failure is imminent.
What are your choices?
Firstly, you
need a plan. Hannibal Smith always said, “I love it when a plan comes
together.” Plans don’t just ‘come together’, unfortunately. You have to
actively invent one, or find one that works; perhaps see what others are doing
to promote their books. Below are some ideas to start with:
·
Start
a blog. This, of course is another learning curve all of its own! Blogs are
hard work but if you can develop a readership with interesting topics it could
be very worthwhile. Your books can be advertised on your blog page.
·
Find
a book on the internet dealing with e-book marketing. I found one which
has proved to be very helpful, offering some excellent advice from the author’s
personal experience. It’s called, “How to Hit #1 in the Amazon Free Store” by
Jeff Bennington.
·
Choose
your marketing platform and stick to it. I used to have my books on all the
available sites but nothing really worked. I decided to use one (Amazon KDP)
and concentrate on their SELECT program. Now things are starting move a bit
better.
·
Use
SELECT’S “free Book Promotion” or “Kindle Countdown” options. Do not worry
about how much money you are earning from your venture. Giving away free books
gets your name out there.
·
Think
of using sites that place your book in the hands of readers for the purpose of
writing a review. Reviews are one of the most important aspects of marketing
success.
·
Being
a prolific author is another aspect of good marketing. There are very few
“one-book wonder success stories” out there. Successful authors gain that
success by writing more and more books—not just quantity, but quality—your
writing should improve with every book you write. It may be a good plan to use
your first few books as stepping stones to produce the one that will grab the
public’s interest. Give away as many free promotions as you can. Once a book
gains some interest it’s highly likely that all the other books, written prior
to the successful one, will suddenly attract similar interest. I read somewhere
that to be successful as an author on any of the online giants it takes at
least six books before your name catches the public’s eye. If you are not in a
hurry for fame then try building up your inventory first before throwing money
at advertising.
·
Check
out Amazon’s SELECT program and the KOLL (lending library). There are free
promotions and also ‘pay’ options for advertising your book.
Anyone who
writes for the on-line market or its print-on-demand option needs to know the
truth about marketing. Nobody likes to think of all the extra work foisted on
them in consideration of this aspect but it’s as necessary as the writing
function. To avoid disappointment our dreams of being a successful author in
today’s modern society must include the business aspect. There has to be the
consideration of a realistic budget beyond the printing of a book. Your vision
for this should be flexible, in the hopes you are not throwing money away, into
a huge hole. If you are not succeeding, don’t give up—just change your plan.
This completes
the series of blogs on the subject of E- writing. I trust you have found it
helpful.
Please take a little time to check out Books Written by Colin Setterfield
Please take a little time to check out Books Written by Colin Setterfield